UPDATE: Disney has officially announced their Early Morning Magic promotion. Original story as follows:
Hot on the heels of their “Disney After Hours” promotion/extortion, details have leaked out about a new early morning offering.
Rumors have it that Early Morning Magic (not to be confused with Extra Magic Hours that resort guests are privy to) will be the second separately ticketed event for the Magic Kingdom announced this week. The event will get guests into Fantasyland only, from 7:30 – 10am on select days to ride a trio of attractions and have breakfast.
A page on Disney’s website (since removed, probably just made accessible a bit too early) had all the gory details:
Fantasyland Fun Before the Park Opens
Make your Walt Disney World mornings more magical than ever with a first-access experience in the park!
Rising with the sun on select mornings, Disney Early Morning Magic gives you the chance to be among the first to enter Magic Kingdom park and experience a trio of Fantasyland attractions:
- The Many Adventures of Winnie the Pooh
- Seven Dwarfs Mine Train
- Peter Pan’s Flight.
Plus, in addition to the early-morning fun, you can get your fill of a fantastic continental breakfast at Pinocchio Village Haus—featuring such scrumptious breakfast fare as:
- Chilled juices, coffee and teas
- Seasonal fruit and berries
- Freshly baked pastries
- Cheese and cured meats
- Scrambled eggs with assorted toppings
- Vegetable frittata
- Smoked bacon
- Pork and turkey sausages
- Fried potatoes with caramelized onions
- Mickey Waffles
Available with the purchase of a separate ticket, Disney Early Morning Magic takes place on select dates from 7:45 AM to 10:00 AM. However, admission is limited—be sure to buy your tickets before it’s too late!
Admission to Disney Early Morning Magic is available $69 per adult and $49 per child (tax not included).
Honestly, I don’t know if this is worth it or not. While it is a great way to get rides on some attractions (Mine Train and Peter Pan) that are almost impossible to get on during normal days without waiting 60+ minutes for; I can’t say the $69 price is very enticing to me for just over two hours of reduced lines and some food.
As I’m typing this, I’m eagerly awaiting my lunch and the food does sound delicious, but not $69 delicious (with an actual Magic Kingdom ticket required to experience any other parts of the park during the rest of the day). Right now, all these extra ticket events seem to be Disney testing the water, again, too see what customers do and do not want; but I also think they are signifying a somewhat distressing trend of aggressively up-charging for small events that do not seem worth the price of admission.
I guess at this point time will tell what Disney After Hours and Early Morning Magic truly have to offer guests, and, until then, I’ll closely watch things unfold from the sidelines.